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Taking Your Local Store Online
There are many small businesses across the country and around the world that do really well serving their local community. However, greater success can often be found for companies that are willing to take their business online. If you are ready to put your local business on a global stage, here are some of the things you can do to help market your products and services to a range of audiences.
Combining the Old and the New
Taking a local business online means that you are ultimately working towards find new customers. Your local loyal customers may also benefit from your online presence, so it is important to combine your marketing efforts. The traditional marketing you have always done, such as sign, brochures and fliers should be updated to reflect your new online presence. you can do this by simply letting your customers know the web address of your new site. If you have also created social media accounts, let them know about that too.
Optimizing Your Website for Local Traffic
Another approach to marketing your local store to the world is to be available to those who may not know about your store, but may be in the area at any given time. The way for those people to find you and turn into your customers is by utilizing local search engine optimization services. This puts SEO to work for you in a local way, providing you with a a great position in search engine results that include your city, region, state or country. Without this, those doing mobile searches may not find you, even if they are in the area.
Offering Something Different for Everyone
Incentives can also provide both sets of your customers with a greater sense of admiration and loyalty to your brand. Since many of your online customers cannot take advantage of your weekly specials or other sales in the store, it is important to also offer a few online-only sales that they can enjoy. This can boost your sales further because your local customers can also take advantage of the online-only savings you are providing.
These are just a few ways that you can succeed by taking your existing local store online. Providing information, products and services that people will love is the key to reaching new heights of success, online or offline.